Inside of a globe exactly where tech CEOs usually keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. Because the co-founder and CEO of Scentbird, one of many foremost fragrance membership companies in North America, Mariya has verified herself to get a ahead-thinking small business chief. But past her accomplishment in the corporate earth, she has also emerged as being a spiritual tutorial and intuitive Instructor, a metamorphosis she shares overtly as a result of her YouTube channel, “This really is Mariya.”
This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova Probably the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Launched Scentbird, a business created to make designer fragrances more accessible by way of a every month subscription design. Modeled soon after Netflix, but for perfume fans, Scentbird quickly became a go-to platform for fragrance discovery. Less than her leadership, the corporation grew to serve in excess of seven hundred,000 subscribers, offering use of greater than 800 fragrances from big international brand names.
With a powerful foundation in brand technique, supply chain logistics, and advertising and marketing, Mariya successfully captivated undertaking cash, participated in the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings company. She later expanded her portfolio with Deck of Scarlet, a attractiveness brand, and Drift, a car fragrance organization.
But while her status in the startup world was soaring, Mariya was quietly going through a spiritual transformation that would shortly spill into the public eye.
The Awakening: A Change to Spirituality
Around 2018, Mariya expert what she called a spiritual awakening. This inner evolution impressed her to dive into metaphysics, Strength get the job done, meditation, and intuitive channeling. As she deepened her spiritual practice, she began producing content material to help Other people investigate their own consciousness, finally launching her YouTube channel “This is often Mariya.”
The channel, which now has in excess of a hundred,000 subscribers, features a variety of content material—guided meditations, soul therapeutic approaches, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply own. She invitations her viewers to connect with themselves, the divine, and also the unseen energies that form our daily life.
Her followers normally explain her content as transformative, and she or he has cultivated a deeply faithful spiritual viewers by way of dependable engagement and authenticity.
Controversy on the Crossroads of Identification
Though several have embraced Mariya’s twin identity, Other folks have raised eyebrows—significantly as her metaphysical beliefs have grown to be much more publicly obvious. In 2024, a aspect via the Enterprise of Manner spotlighted The strain in between her roles being a tech CEO along with a spiritual teacher.
A number of Mariya’s statements—for instance reviews on different healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from consumers, influencers, and in many cases former collaborators. Various magnificence influencers severed ties with Scentbird, citing irritation with Mariya’s spiritual rhetoric. Social media marketing message boards debated the appropriateness of her beliefs in relation to her leadership posture in a very mainstream model.
In response, Mariya clarified that her spiritual teachings are individual and available less than her initially title only, intentionally divided from her Specialist identity. Still the controversy opened up a broader discussion about whether or not community figures can—or should—compartmentalize their beliefs while in the age of transparency.
The facility and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst lots of founders strive to keep up an image of neutrality, she has picked out to show up as her total self. This standard of transparency is usually both magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an market generally centered exclusively on scale and approach. On another, her outspokenness about spiritual matters invites scrutiny, specifically in an period when on the web articles can promptly go viral and provoke solid reactions.
However, Mariya’s tactic speaks to some further cultural shift. As more and more people explore wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and material worlds—may perhaps develop into far more typical, not less.
Businesswoman. Mystic. Influencer.
Together with working her companies and YouTube channel, Mariya has created an ecosystem of spiritual choices. She hosts retreats, provides personal channeling classes, sells spiritual instruments, and it has even published a e-book titled 72 Keys to Manifestation. She’s effectively developed a parallel business during the spiritual space—totally independent from her position at Scentbird, still just as structured and scalable.
Her spiritual manufacturer, like her attractiveness brand, is international, polished, and knowledge-driven. It’s obvious that Mariya applies the identical degree of focus and creativeness to the two spheres of her daily life. No matter whether foremost a group of builders or channeling divine Vitality to get a guided meditation, she provides with clarity and conviction.
The Road Forward
Mariya Nurislamova’s journey raises essential questions about identification, Management, and public daily life. Can a tech CEO even be a mystic? Must business enterprise leaders share their private beliefs with the general public? What happens when People beliefs problem conventional norms?
Regardless of the responses, Mariya proceeds to wander her route unapologetically. She signifies a different era of business people—types who aren’t fearful to be sophisticated, spiritual, and multidimensional. Her boldness could cost her some partnerships, but In addition it earns her admiration from those that value reality over conformity.
Eventually, Mariya Nurislamova isn’t just redefining what it means scentbird ceo to be a CEO. She’s redefining what it means to become whole.
Mariya Nurislamova lives in the intersection of logic and intuition, business and spirit, leadership and vulnerability. Her story is really a Daring testomony to dwelling authentically, even though that authenticity comes with hazard. As she continues to grow her twin empire—the two earthly and cosmic—she invitations us all to think about what it means to lead with soul.
Irrespective of whether the thing is her as a visionary or perhaps a provocateur, one thing is certain: Mariya Nurislamova isn't scared to break the mildew.